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Stay tuned for topics covering questions our client’s are asking us or industry trends we think you may be interested in. If you have a topic you’d like us to cover or a question regarding something we’ve written, we’d love to hear from you. Send us an email at:

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How to measure TV advertising campaign success? Combining digital and traditional marketing Behind The ScenesDigitalTV
August 12, 2020

Behind The Scenes Series:
5 Tips to Unlock Campaign Measurement across TV and Digital

This is part 4 of Stryker’s “Behind the Scenes” blog series exploring Direct Response Television (DRTV).Brainstorming, creating, and executing a campaign is no small task. It takes blood, sweat, and…
Jennifer Yang
0
how to make a high-performing great television advertising ad commercial Behind The ScenesTV
July 27, 2020

Behind The Scenes Series: How to Make a Good TV Commercial in 12 Steps

This is part 3 of Stryker’s “Behind the Scenes” blog series exploring Direct Response Television (DRTV).What can you achieve in 30 seconds? Well, it begins with what you’re trying to accomplish.…
Jennifer Yang
1
DRTV Media Buying Agency Canada Behind The ScenesTV
July 13, 2020

Behind the Scenes Series: Inside the Black Box of Canadian TV Media Buying

This is part 2 of Stryker’s “Behind the Scenes” blog series exploring Direct Response Television (DRTV). You’ve decided to launch your DRTV campaign. Now you’re hearing industry lingo like preemptible,…
Jennifer Yang
0
Digital
June 30, 2020

Emerging Social Media Platforms Fill Unexpected Demands

2020 has been a promising year for growth in social media usage and emerging social media platforms, especially with the onset of the COVID-19 pandemic. The number of global social…
Jennifer Yang
0
Behind The ScenesTV
June 17, 2020

Behind the Scenes Series: What is a DRTV Campaign?

This is part 1 of Stryker’s “Behind the Scenes” blog series exploring Direct Response Television (DRTV). The world of traditional broadcast TV advertising is shrouded in mystery.  Unless you’re a…
Jennifer Yang
1
TV Advantages in Canada Business
March 26, 2019

What are the Advantages of Television Advertising in Canada?

It’s hard to ignore the rumours suggesting the era of TV is over. Is it true?  How should brands react to studies and whitepapers indicating that television viewership is declining?…
Jennifer Yang
2
4 Ways to Up Your Storytelling Game with Dynamic Creative Business
March 26, 2019

4 Ways to Up Your Storytelling Game with Dynamic Creative

D o you ever wonder how advertisers serve you ads that magically know what you’re interested in and exactly how that relates to their product or service? The ad's message…
Jennifer Yang
1
3 Ways Voice Search Impacts Your Search Engine Results Business
January 4, 2016

3 Ways Voice Search Impacts Your Search Engine Results

T hanks to the enhancement of new mobile technologies, we can get directions, text our friends, buy car insurance, search Google and make phone calls, all without even touching our…
Jennifer Yang
1