D o you ever wonder how advertisers serve you ads that magically know what you’re interested in and exactly how that relates to their product or service? The ad’s message or creative displays precisely what you’re looking for at that specific time. It’s not magic, it’s utilizing the strategy of dynamic creative in your advertising and there are many levels to this strategy you can take. Keep reading to find 4 ways to up your storytelling game with dynamic creative.
How does Dynamic Creative Work and What are the Benefits?
Dynamic creative can bring your programmatic advertising to life. The name is a fancy term for personalised ads served in real-time using different creative like the environment and the user. By using various factors such as location, search history of web browsing and likes and dislikes of the consumer; you can build an effective campaign that targets the right audience at just the right time.
How do you use dynamic creative to up your digital storytelling game?
Storytelling is an ancient art that has transcended time. In today’s day and age, many brand stories are told online. Not only that, the avenues in which the stories are shared have exploded, which means the potential to reach your target audience has increased drastically.
Try these four strategies to build a message for your dynamic creative campaign that will resonate with your ideal audience.
1. Use Personal Experience to Relate to Your Consumer
A proper storytelling technique uses your personal experience to engage with people on an emotional level. Creating ads with memorable and relatable visuals drives your brand home for the viewer and creates trust. The bottom line is to build a strong relationship with your customers. A programmatic ad-buy with dynamic creative, done well, can help you target the right people with the right message.
2. Be Genuine
Narratives must speak from the heart, be genuine, and connect emotionally with the market you want to attract. After all, your audience includes actual humans. Using feeling in your copy creates a more profound, longer lasting relationship. Relating to your audience on a personal level with relatable imagery and text creates a better overall experience.
3. Include Dynamic Visuals
Dynamic creative gives your brand a personality that the consumer can identify with and trust. According to the Social Science Research Network, 65% of people are visual learners, which means the images and video you pair with your content is extremely important.
4. Avoid Industry Jargon
Speak the language of your target audience with the tone and emotion of that specific group. Try to avoid industry jargon that could leave your audience confused or disinterested. Instead, use everyday language that people can understand.
With the use of multimedia technologies, dynamic storytelling has reached a new level of creativity. Using narrative, animation, text, graphics, and sound, ads are evolving as another way to tell a customized story.
Try implementing dynamic creative into your advertising. Whether it’s through a retargeting campaign or multivariant testing (to find the best display ads), contact Stryker Media Group to help you get personal with your audience.